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Mehak Ali, a talented Pakistani singer, has achieved a remarkable feat by gracing the Times Square Billboard as Spotify’s Ambassador for ‘EQUAL Pakistan’. This recognition underscores Spotify’s commitment to amplifying the voices of local women creators.
Following the footsteps of Grammy Award-winning Arooj Aftab, who was named the inaugural ‘Equal’ Pakistan Ambassador for March, Spotify has now selected Mehak Ali for this prestigious role in the current month.
Spotify, renowned as the world’s most popular streaming service, is dedicated to showcasing and celebrating female creators by providing them a global platform to showcase their artistic content.
This endeavor is especially significant during the holy month of Ramadan, as Spotify has introduced an updated Ramadan Destination tailored for Pakistani listeners, offering curated content to enhance every moment of this sacred period. The selection of Mehak Ali as an Ambassador holds thoughtful significance, given her release of the deeply resonant track ‘Sallay Ala Nabiyena’.
Expressing her gratitude, Mehak Ali took to Twitter to share her emotions: “A surreal moment at Times Square New York. I never imagined being on a billboard here. Thank you all for the love and support. Grateful for everything. Alhumdulillah.”
In this momentous month of becoming the EQUAL Ambassador, Mehak Ali shared her sentiments, stating, “It is an honor to be selected as an Ambassador for EQUAL Pakistan, especially in a month as auspicious as Ramadan. This is an opportunity not just for me as a woman to inspire women in the country, but also to provide listeners with a beautiful track for this Holy Month.”
Mehak Ali, a household name in Pakistan, is now proudly representing the creative prowess of women in Pakistan on a global stage.